FAR Vàlencia

Event, Experience

Rol: Art direction & Lead designer
Light is projection, guidance, summer. A beam that illuminates, makes visible, and puts the focus on what matters. The graphic system is built from a triangle: a distilled form of a lighthouse’s light. A light that points to what’s essential, puts the spotlight on the city, and projects it outward.

From that idea comes FAR, an identity for a 30-day music series at the Port of València. The logo draws from a robust type style inspired by the bunker glyphs found in València, extracting the triangle of the A as the core device.

The system is reduced to what’s clear: light and darkness. Black backgrounds cut through by a beam of light, with the line-up and information placed inside it to spotlight the artists and project the city beyond its shores.




Daniel Alcolea 2024 ©
Dev & Design by me
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