With the aim of promoting Baturra culture through design, a label has been proposed for the Zaragoza-based brewery Ámbar. "Cabezonas" is a new line of "special" beers that embodies a character almost as bold as the Baturros themselves.

Instead of relying on clichés such as the Pilar, we reinterpret the cabezudos—traditional emblematic figures—through a grotesque and caricatured style that highlights the strong personality of these beers.

Each label not only describes the beer's variety but also connects it with a distinctive trait of the corresponding cabezudo and features its associated folk song.

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Daniel AlcoleaGraphic Designer

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CABEZONAS DE ÁMBAR

Daniel Alcolea
Graphic Designer