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UNICEF X JCDECAUX

Advertising

Adwared: Bronze, JCDecaux Potencia Exterior 2024 This campaign aims to highlight that mental health issues are common and often close to home, moving beyond media headlines to everyday life. Each poster engages viewers personally, adapting messages to three key locations: bus stops, metro stations, and highways.

For example, a bus shelter ad reads: “On the next bus, two passengers might be struggling in silence,” reminding people that anyone nearby could be affected. Using JCDecaux spaces, the campaign leverages the fact that 1 in 7 people in Spain face mental health challenges, emphasizing proximity and shared experiences.

Daniel Alcolea 2024 ©
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