P06 → Unicef x JCDecaux // Advertising
Bronze at JCDecaux Young Talents 2024. Design of an advertising campaign for UNICEF to promote awareness of mental health issues in the general population.
Each poster seeks to engage the viewer in a personal and direct way, tailoring the design to each of the three key locations. For example, for the bus shelters, the message is as follows: "On the next bus, 2 passengers could be fighting in silence".