P02 → Natural Intelligence, Dove // Mixed media
A case study for Dove.
In a world where generative image AI is omnipresent, beauty perception is heavily influenced by artificial standards and stereotypes. These AI systems often learn from internet content, producing images that adhere to conventional beauty standards, frequently with sexualized portrayals. Consequently, there exists a significant gap between reality and social beauty expectations, particularly affecting individuals' self-esteem, notably children.
Presently, AI perpetuates a narrow conception of beauty, reinforcing stereotypes and exacerbating feelings of underrepresentation in traditional media. The rise of AI influencers, advertisements, and models amplifies this phenomenon, leading to increased social pressure to conform to unrealistic ideals. This further negatively impacts self-esteem and self-perception, worsening issues of self-image and confidence.
In response to this challenge, Dove joined OpenAI for launching the #NaturalIntelligence. This initiative aims to broaden artificial intelligence's perception and depiction of beauty by leveraging an existing database of authentic images of people, originally part of a previous Dove campaign, to expand the way AI perceives and generates beauty.
Work in collaboration with Pablo Gonzalez. Finalist of the Young Ones 2024.